This Week in Social Media, with @ownthelight 8/21

Newly Lit with @ownthelight

This week saw some internal adjustments for the OTL team as we move into our next season.

We’ve taken on some new editorial work for our influencer family, we have a travel project on deck and our editorial team is expanding!

We know that in order to adapt to our new endeavors we have to make some adjustments.

In our next blog release we’ll dive in deeper to some of our internal operations and share some tips on how we keep culture thriving and intentions unified!

What’s Happening In Social Media

Last week, Snapchat rolled out its collaboration with TikTok!

Sort of.


Snapchat partnered with 4 TikTok influencers to create AR lenses to be used in viral TikTok dance challenge videos. The lenses are added to the video, showcasing the Snapchat logo and the TikTok influencer who created it.


SnapChat knows that it’s lenses are being downloaded and used on other platforms. They seem to have taken the, ‘if you can’t beat em’, join em!’ route!

It’s likely to incentivize users to come to their platform, even if just for the curated lenses, and not for sharing to the platform itself.

Our Thoughts:

Snapchat seems to continue moving in the direction of a creation platform, rather than a sharing platform and TikTok, while still under negotiations with pressure from the Government to sell or ship out.. likely isn't going anywhere, anytime soon.

Something To Pay Attention To

Disrupt 2020

Did you know?

75% of people base credibility by a website!

UK Web Host Review breaks down all the stats you need to be paying attention to in a fun, easily digestible infographic.

Our Takeaway:

If you don’t have a website, get one

It needs to LOAD FAST

AESTHETICS MATTER - make it beautiful

Value add needs to be there i.e. PRODUCTS AND INFO

It should be:



Needs to have:

Proper CTAs (most small businesses miss this)

CONTACT INFO (builds trust)


We stress this a lot at OTL and the statistics and algorithms of the interwebs affirm it. Google pushes Video, video is 53x more likely to land on the first page of Google, thus pushing SEO for your company and/or brand.


More users are visiting websites from their mobile devices than those using a PC/Mac. Make it mobile friendly.

What’s trending and rhymes with tall fries?

This Game

One More Time For The Kids In The Back!

OTL will give insight into our internal operations, here

Snapchat collabs with TikTok influencers

Disrupt 2020 is around the corner

Your brand needs a website and here’s why

This Game is trending

Need help with your content? :)

From your digital content team @ownthelight,

Thank you.

Have a great day!